Warner Bros Goes All In On 3D

The studio has 20 3D releases scheduled for the next two or three years.

Every time I think we're finally rid of 3D, we hear about a whole new slate of the damnable movies coming out. Now Warner Bros, the company who taught us just how bad post-conversion 3D could be with Clash of the Titans, is planning on keeping us in dark glasses for the next few years. 

The information comes from IMAX, who lists all of their upcoming Warner Bros releases, marking which will be in 3D. If the films are in IMAX 3D, they'll certainy be in 3D at your local shitoplex. I'm happy to see WB continue their great partnership with IMAX - the only surcharge-incurring theatrical experience actually worth it - but the 3D is less heartening.

Don't expect to see the 3D go away, but do possibly expect to see more 2D screens. See, the 3D is a big deal in foreign territories, especially China. China only allows so many American films in a year, and 3D ones have a better chance. As the foreign market dominates more and more expect to see studios kowtowing to those sorts of demands. Also expect to see lots of movies starring people who baffle us, but who open movies in other territories. America is no longer the main target audience for Hollywood. 

Here's the list of films, courtesy of Film Stage:

Jack the Giant Slayer 3D (March 1, 2013)
Man of Steel 3D (June 14, 2013)
Pacific Rim 3D (July 12, 2013)
300: Rise of an Empire 3D (August 2, 2013)
Gravity 3D: (TBD)
Seventh Son 3D (October 18, 2013)
The Hobbit: The Desolation of Smaug 3D(December 13, 2013)
All You Need Is Kill 3D (March 7, 2014)
Transcendence (TBD)
Godzilla (5/16/14)
Jupiter Ascending 3D (TBD)
The Hobbit: There And Back Again 3D (July 18, 2014)
Black Sky (TBD)
Tarzan 3D (TBD)
Fury Road 3D (TBD)
Journey 3 3D (TBD)

Fascinating that the Mad Max movie is 3D, but not Godzilla. And Jupiter Ascending will be the first 3D film from the Wachowskis. Will they shoot in native 3D? I hope so; I'm interested in seeing what they do with the format.