We are going to watch Guardians of the Galaxy for a whole host of reasons. Marvel's track record, the fact that it's a new James Gunn film, the promise of high quality space opera action. But at the end of the day, we're mostly going to see the film because it stars a grumpy raccoon and a sentient tree voiced by Vin Diesel.
Marvel apparently knows this. Instead of downplaying what could be considered too weird for mainstream folk, they've made a point to highlight Rocket Raccoon and Groot in the film's new poster. It's awesome.
This is just the first of a series of character posters that will come out this week. But they lead with the best and most striking. Smart. Unless the movie fails. In which case I'm going to rewrite this article to make myself look less dumb.