Last night during the Golden Globes, Netflix aired the first teaser for their upcoming horror-comedy series Santa Clarita Diet. Because this was the first I was hearing of the show, I was momentarily fooled into thinking this was a legit diet commercial featuring Drew Barrymore.
Take a look. It's great.
The official logline for the show ("Married couple Sheila and Joel are real estate agents in Santa Clarita, California. The couple's lives take a dark turn after Sheila goes through a dramatic change") isn't very forthcoming with the details, but judging by the context clues in the teaser above, my guess is that Drew Barrymore's Sheila is going to develop a taste for human flesh.
The gag's maintained in a second teaser starring Timothy Olyphant, who plays Joel on the series.
These are great ads. Simple, funny, effective and - most importantly - they don't give much away. I'm left very curious about what's going on here, and think I'll go ahead and avoid any further reading on the show until it arrives on February 3rd. You've officially earned my interest, Santa Clarita Diet.
What do you guys think? Is this some A+ marketing or what?