We're headed into Superbowl weekend, which means we'll be facing down a steady onslaught of new movie trailers over the next few days. There'll be a new Transformers 5 trailer, a new Pirates Of The Caribbean: Dead Men Tell No Tales trailer and maybe, if we're very lucky, a brand-new clip for May's Alien: Covenant.
Studios will spend millions to have these ads play during the game, but will inexplicably undermine themselves by releasing the very same trailers online (early and basically at no cost) several days in advance.
See also: this new Ghost In The Shell spot, which just popped up online.
I know the party line on this one is that Ghost In The Shell is #problematic, and fair enough. But I'd be lying if I didn't admit that I'm into this. The character designs are a pleasing combination of sleek and silly, some of the effects (notably that spider-like geisha robot) are legit impressive, and ScarJo seems to be having a ball with the role. I don't know if the movie itself is gonna be any good, but hey: if nothing else, it's sure as hell going to look great. I am there for this on day one.
If, like me, you have spent your entire adult life avoiding the ingestion of anime, here's a plot description:
Based on the internationally-acclaimed sci-fi property, Ghost in the Shell follows Major, a one-of-a-kind human-cyborg hybrid, who leads the elite task force Section 9. Devoted to stopping the most dangerous criminals and extremists, Section 9 is faced with an enemy whose singular goal is to wipe out Hanka Robotic's advancements in cyber technology.
Ghost In The Shell arrives on March 31st. The est. $4M Superbowl ad you just watched for the film arrives on Sunday.