Troll Hole’s New Glassware Porn

The classiest beer glass you will ever see.

With craft beer popularity at aall-timeme high these days, glassware snobbery is also on the rise. What’s the best glass for a juicy West Coast IPA? What about a barrel-aged imperial pilsner? And with new breweries and collaborations fermenting every day, it’s only fitting that there be innovative glassware from which to enjoy them. Feast your eyes (and palate) on the latest and greatest.

The new endeavor is a joint venture between Jester King Brewery staff designer Joshua Cockrell and Matt Storm who owns the pizza and beer haven Masonry in Seattle. Troll Hole’s first release, the strongly satirical "Deku", challenges consumers to take a long hard look at where their money and their mouths lay.

The Teku glass is known to many beer aficionados as the crowning stroke in beer ingestion technology. It is a uniquely shaped, stemmed tulip glass meant to perfectly enhance the aroma and mouthfeel of a craft brewed ale, and due to the elevated price tag, it inherently lends an associated perception of class and sophistication. “Let’s talk about the fuss about the standard Teku glass first,” Joshua Cockrell dives right in when asked about the project. “In all reality the Teku is just a glass that should hardly be worth getting worked up about, either positively or negatively.” Troll Hole's "Deku" takes a serious jab, or thrust, at the reverence bestowed upon the Teku by placing a giant penis around the glass. 

“Troll Hole is calling out the cisgender maleness, proverbial dick measuring, and idolatry that plagues high-end beer consumerism, all in the lampooning name of the 'ultimate beer experience'.” Dismantling patriarchal traditions and attitudes is a pretty big undertaking. Especially for a piece of glassware. But Cockrell is determined to expose the Teku for what it really is (or isn’t): 

“It [the Teku] just so happens to be touted as a crowning achievement in beer drinking technology while at the same time being a wildly expensive stemware that possesses one of the largest surfaces to slap your giant logo on. Pure coincidence, right?”

via GIPHY 
All that being said, keep in mind that Cockrell LIKES beer. A Lot. But he doesn’t think the beer itself should be the main event and he’s got a damn good point. He offers that beer “can either be a useful tool, an innocuous prop, or a sad distraction.” He believes that it’s the people you share the beverage with and the place you do it that should be at the forefront. The experience of beer is what Cockrell is really passionate about. “Will a Teku make the experience? No. Will a glass with a dick on it make the experience? No,” Cockrell admits, “but it sure as hell has an honest intent to spur interaction beyond banality and comfortable exclusivity.”

So, in that way, having a giant dick on a glass ‘affects' the beer by impacting the larger communal experience. It turns the beer consumption experience back towards an engaging, social one. 

Beer culture always needs a good kick in the ass. While there are excellent clubs and Instagram accounts championing women and ethnic diversity within the industry, at the end of the day, it’s still mostly white bros. Will bros being faced with drinking from a satirical dishwasher-safe penis glass change the beer world’s status quo? Probably not. But if it shakes it up in an intentional way, cheers! 

The phallus on the Teku glass is just the beginning. “It creates a bit of a dilemma for those comfortable with the status quo, and provides space for those who want something more. Don’t get me wrong, the general dick concept will be revisited as a continued prod, but it is hardly the full scope.” Cockrell concludes “I do think free sexual expression is a great and flexible tool to leverage agency from those who abuse it and shift it towards those who need it, so it will be a theme that I use again.” Future projects from Troll Hole will feature different artists showcasing limited runs of shirts, stickers, accessories and other beer merch too. 

Beer is great because opens up space for the more important players: company and the setting. Sure, glassware can play into that but it’s not the end all be all, y’all.   

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