Turns Out That CROCODILE DUNDEE Sequel We Told You Wasn’t Real, Wasn’t Real

In which DUNDEE reaches a foregone conclusion.

Last week, the very first "teaser trailer" for Dundee arrived. Taken at face value, it seemed to be an ad for an unexpected Crocodile Dundee sequel starring Danny McBride. A day or two later, another teaser dropped, this one revealing that Chris Hemsworth was also involved with the production. 

Understandably, people were confused.

From the beginning, we suspected Dundee wasn't a real thing ("There's No Goddamn Way This Danny McBride CROCODILE DUNDEE Movie Is Real", was the exact headline), and our best guess was that both teasers were a viral marketing stunt, probably for an upcoming Superbowl commercial.

Well, you'll never believe this, but those teasers for Dundee were teasing an upcoming Superbowl commercial. Our friends over at Slashfilm noticed the following, over at the Brisbane Times:

"Those incredulous reactions to the weekend's trailer teasing a Crocodile Dundee reboot may have had a point – it all looks to be a viral marketing stunt.

Industry sources have indicated the teaser – featuring US actor Danny McBride – is part of an advertising campaign for Tourism Australia, set to air during next month's NFL Super Bowl."

There's more to all this if you're interested - like the fact that both teasers were directed by noted commercial director Steve Rogers, or about how Paul Hogan apparently played along with the whole thing - and you can click through to the Brisbane Times' report if you're curious to learn more. The rest of you can rest assured that Dundee is not a real thing, though you'll probably be seeing more from the company behind the ad at this year's Superbowl.

Stay sharp out there, friends. 

Comments