Last week, the very first "teaser trailer" for Dundee arrived. Taken at face value, it seemed to be an ad for an unexpected Crocodile Dundee sequel starring Danny McBride. A day or two later, another teaser dropped, this one revealing that Chris Hemsworth was also involved with the production.
Understandably, people were confused.
From the beginning, we suspected Dundee wasn't a real thing ("There's No Goddamn Way This Danny McBride CROCODILE DUNDEE Movie Is Real", was the exact headline), and our best guess was that both teasers were a viral marketing stunt, probably for an upcoming Superbowl commercial.
"Those incredulous reactions to the weekend's trailer teasing a Crocodile Dundee reboot may have had a point – it all looks to be a viral marketing stunt.
Industry sources have indicated the teaser – featuring US actor Danny McBride – is part of an advertising campaign for Tourism Australia, set to air during next month's NFL Super Bowl."
There's more to all this if you're interested - like the fact that both teasers were directed by noted commercial director Steve Rogers, or about how Paul Hogan apparently played along with the whole thing - and you can click through to the Brisbane Times' report if you're curious to learn more. The rest of you can rest assured that Dundee is not a real thing, though you'll probably be seeing more from the company behind the ad at this year's Superbowl.
Stay sharp out there, friends.