It Looks Like Disney Is Really Counting On TRON: LEGACY Being A Major Hit
Disney has a lot of eggs, and they couldn’t all fit in one basket, but they’re certainly putting a whole ton of their eggs into the Tron: Legacy basket. The upcoming film is receiving an incredible amount of support from the Mouseketeers, and they’re still looking farther and farther into the future.
In the short term they’ve been inundating us with clips and posters from Tron: Legacy; I think at this point it’s possible to wallpaper your sitting room with the variant posters and have no repeats. Then they took a chapter or six out of the Avatar playbook and did their Tron: Legacy night, where people got to watch 20 or so minutes of the film in 3D. Apparently this went over like gangbusters. Now they’re opening a limited time Tron: Legacy store in Culver City, Los Angeles.
The Tron pop-up store looks to stock incredibly overpriced items, including ‘Tron couture’ that can cost up to $2600(!). Here’s the list of special items you can expect to see drop at the store in the six weeks it’s open (it closes when the movie arrives) - there will be regular items that are on sale throughout the pop up store’s life:
Nov. 19 – In addition to the array of pop-up shop merchandise for sale, limited quantities will be available from the TRON: Legacy couture collection for women designed by high-end designers Jerome C. Rousseau, Hayden-Harnett, Rotenier and TomTom, ranging in price from $90 – $2,600. As an exclusive for visitors, the TRON-inspired pieces from Los Angeles–based jewelry brand TomTom will only be available at retail at the TRON Pop-Up.
Nov. 30 – This week is especially designed for athletes and action-film fanatics. Limited edition products inspired by TRON: Legacy available this week include: an adidas compression top ($45), styling TRON board shorts from Hurley ($65) and special edition TRON: Legacy 3D eyewear from Oakley ($150).
Dec. 3 – Three different sets of limited-edition collectible artwork ($28.99-$76.99) selected directly from the film, plus actual film frames of different scenes from TRON: Legacy.
Dec. 7 – Soundtrack CD: The original motion picture score for TRON: Legacy composed and produced by the critically-acclaimed, Grammy-winning duo Daft Punk.
Read more about the store at the Disney Blog.
That’s now. Disney’s future Tron plans are just as grand. You probably already know they’ve greenlit a sequel or two, but now they’re also announcing a cartoon that will air on Disney XD in 2012. Called Tron: Uprising, and it’s a different Tron cartoon than the one we already heard about (which will air in 2011 and be a miniseries). Tron: Uprising has a hell of a voice cast, including Elijah Wood, Mandy Moore, Paul Reubens and Bruce Boxleitner as Tron.
Obviously Disney is gung-ho on Tron... a sequel to a movie that completely tanked 25 years ago. It makes you wonder what’s waiting for us in December when this sucker opens. I have no doubt that Disney will rake in money with the film - the visuals and the 3D look incredible - but will there be enough there to capture the popular imagination and support so much merch and so many spin-offs? It’s going to be interesting to see.
via The Hollywood Reporter and Variety.