As you’ve might have already guessed by the fact that this year’s brew is numbered 14, Jewbelation is an annual release. In fact it’s the company’s anniversary beer, first brewed in 2004 to mark Shmaltz’s eighth birthday, and therefore named Jewbelation 8. Numerology is very important in Jewish lore and Shmaltz have incorporated this into the beer: each release of Jewbelation is brewed with the exact number of malts and hops, and is brewed to the same ABV as the number of its release.
One wonders how much longer they can continue this practice.
Last year’s Jewbelation, being number 13, was therefore the Bar Mitzvah edition. The press release started with this paragraph:
New York, San Francisco, Beyond! – September 23, 2009 America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing celebrates its 13th year of delicious beer and delicious shtick with the special release of JEWBELATION BAR MITZVAH: their 13th Chosen Beer in 13 years of Shmaltz. Brewed with 13 malts, 13 hops and soaring to 13% alc, Jewbelation Bar Mitzvah will be nationally available in 22 oz. bottles and a very limited amount of draft for select bars beginning October 1, 2009.
And yes, since you ask, it is kosher, as are all He’Brew beers.
Jim Hughes, Head Beer Nerd, Alamo South Lamar
“If I had all the money I’ve spent on drink… I’d spend it on drink.” ~ Sir Henry Rawlinson