This is one of the most miserable campaigns I have seen for a film like this in forever. What movie is being sold? Who is Paramount trying to reach? Why are they seemingly torpedoing their own film? This movie comes out in less than a month and it’s still being sold like some kind of weird romantic comedy. “She’s a scientist. He’s a Norse god. Somehow they have to make it work!” I understand the idea of trying to reach outside the comic book audience, but does Paramount really think this is going to be such a big hit with the cat lady demographic?
Here’s the latest embarrassingly bad clip from Thor: