Legendary Parisian video artists Megaforce directed the following mind-blowing video for bass heavy, beat driven, lo-fi, budding electronic trio out of London, Is Tropical (Kitsuné).
A quick snippet of an interview with its creators via the label’s website elucidates perfectly:
“Part Rumblefish, part Die Hard, part Akira, we wanted to work together to create something both visually appealing and aesthetically relevant to the band. We like kids, we like gangs, we really like daydreaming and imagination; the video straddles the line between nostalgia and the visual death-porn of our generation – the action film. Don’t get carried away by politics – this is a straight-up kid brawl the way it played out in your head when you were stealing your mums mascara to be like Arnie in Predator. It isn’t a shocking rebuke to our drama queen, populist news culture either – just naive, blissful shoot-yr-mate until he’s definitely dead war-games – the way you wish it still could be.”
I couldn’t agree more.
Thanks to @jasoneisener for the original tip!
Bonus: A nightmare inducing UK Cadbury commercial also helmed by Megaforce in which thrift shop clothes piloted by infants come to life and cut a rug to Jermaine Stewart’s We Don’t Have to Take Our Clothes Off.