The New Optimism: BRAVE Will Save Pixar

A lovely poster for Pixar’s next film.

It’s tough to be optimistic in the movie business once June 21st rolls around. We’re balls deep into the summer season here, and it’s getting to the point where an okay movie is making me happy. It’s that part of the summer where the commenters rally behind some middling at best geek bait film, and where I begin to count the days until Fantastic Fest (91).

Some summers Pixar is there to help me through this hump, but not this year. In fact Cars 2 is one of the movies that’s bringing me despair this year, and I haven’t even seen it yet. But Pixar hasn’t completely forgotten about me, and they’re debuting the trailer for their next film, Brave, in front of this cheap moneygrab. And now the teaser poster for that movie is online.

It’s an evocative image, and worlds away from the Cars 2 marketing. “What we want to get across [with the teaser] is that this story has some darker elements,” director Mark Andrews tells EW. “Not to frighten off our Pixar fans — we’ll still have all the comedy and the great characters. But we get a little bit more intense here.”

There’s stuff that worries me about Brave, notably that this was to be the first Pixar film directed by a woman but she got canned and things apparently changed a lot, but there’s more that intrigues me. This will be the company’s first female-centric film, which feels way overdue. And it’s set in Scotland, a unique place for a film like this. An American film like this anyway.

Hopefully the Brave trailer goes online soon because I want to see it, and I’m not completely sure that I’m dragging myself to Cars. This could be the second Pixar film I haven’t seen. Try to guess the first in the comments.

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