In what has to be one of the weirdest (but great) advertising campaigns of all time, K-Swiss has repositioned themselves as the ultimate footwear for douchebags by making Kenny Powers their CEO. There’s a hilarious almost five minute long video promoting this - filled with NSFW language, of course - that has Kenny changing the corporate culture at K-Swiss in his own inimitable way.
When even Michael Bay thinks you’re a douchebag - and he thinks Kenny Powers is a douchebag in this video - you’re probably a huge douchebag. So buy K-Swiss! Seriously, it’s just such a weird connection, and it doesn’t make me want to go anywhere near K-Swiss Tubes, but it does make me want to watch Eastbound and Down season three, which is shooting right now.