What It’s Like To Have Your Movie Flop
This weekend Conan the Barbarian 3D and Fright Night 3D both tanked spectacularly. The films are both DOA, with Conan being slightly better off in that it at least debuted in the top 5. Still, it’s a huge failure.
Sean Hood is one of the three writers on the film. He took to the Quora website to answer the question “What’s it like to have your film flop at the box office?” He compares it to working on a losing political campaign:
The Friday night of the release is like the Tuesday night of an election. “Exit polls"are taken of people leaving the theater, and estimated box office numbers start leaking out in the afternoon, like early ballot returns. You are glued to your computer, clicking wildly over websites, chatting nonstop with peers, and calling anyone and everyone to find out what they’ve heard. Have any numbers come back yet? That’s when your stomach starts to drop.
By about 9 PM its clear when your “candidate” has lost by a startlingly wide margin, more than you or even the most pessimistic political observers could have predicted. With a movie its much the same: trade magazines like Variety and Hollywood Reporter call the weekend winners and losers based on projections. That’s when the reality of the loss sinks in, and you don’t sleep the rest of the night.
For the next couple of days, you walk in a daze, and your friends and family offer kind words, but mostly avoid the subject. Since you had planned (ardently believed, despite it all) that success would propel you to new appointments and opportunities, you find yourself at a loss about what to do next. It can all seem very grim.
You make light of it, of course. You joke and shrug. But the blow to your ego and reputation can’t be brushed off. Reviewers, even when they were positive, mocked Conan The Barbarian for its lack of story, lack of characterization, and lack of wit. This doesn’t speak well of the screenwriting - and any filmmaker who tells you s/he “doesn’t read reviews” just doesn’t want to admit how much they sting.
Unfortunately, the work I do as a script doctor is hard to defend if the movie flops. I know that those who have read my Conan shooting script agree that much of the work I did on story and character never made it to screen. I myself know that given the difficulties of rewriting a script in the middle of production, I made vast improvements on the draft that came before me. But its still much like doing great work on a losing campaign. All anyone in the general public knows, all anyone in the industry remembers, is the flop. A loss is a loss.
But Hood is a Hollywood screenwriter, so it’s in his blood to include a message of hope at the end. It’s actually a nice touch. You should click here to read his entire essay.
Thanks to @joblo!