The full trailer for John Carter will air on Jimmy Kimmel tonight and, I'm assuming, hit the web soon after, but Good Morning America had a tease of it (I hate this job sometimes, you know? Teases of commercials? UGH). I don't want to really talk about the trailer because I haven't seen it and I hate judging FX-heavy trailers after watching them on computer monitors, but something did catch my attention:
The Led Zeppelin.
The John Carter trailer uses a choral cover of Kashmir. It sounds pretty cool! And pretty familiar - this is the just like the Led Zeppelin song that David Fincher used in the first Girl With the Dragon Tattoo trailer (that was Immigrant Song). Also a cover, mind you - Zep is pretty tough on using their songs unless you're a really rich car company and/or Cameron Crowe.
Trailers are always aping one another, and there are tracks that are used in so many trailers as to be hilarious - at one point it was Clint Mansell's Lux Aeterna, at another it was E.S. Posthumus' Nara - but this is sort of different. Usually recycled trailer music is a film cue, or something from a music library. When studios do recycle songs - like Let The Bodies Hit The Floor or Walking On Sunshine - they simply use the original version or a very similar cover, not a deeply reworked version.
So has David Fincher, whose Se7en was one of the most aesthetically disruptive films of our time, gone and done it again? Has he created a whole new cliche for movie trailers? Will we be hearing all sorts of variations on Led Zeppelin as blockbuster season reapproaches?
And also worth noting: Immigrant Song is one of my karaoke jams. Have I influenced this new movement?