Let's be frank: I'm partially running this because the press release included the image above. But I'm also running it because I like what they've done with this app - freed it from smart phones and put it on computers. I have my iPhone on me all the time, but I'm more hesitant about downloading novelty apps and stuff to it; I'm much more loose with my iMac.
They've taken their Join the Expendables app - which puts you and your friends into action movie scenes - and expanded it to 6 scenes from The Expendables 2, as well as bringing it to browsers so you can use it while sitting at your desk all day. Just yesterday I was reading this fascinating article - When Art, Apple and the Secret Service Collide: 'People Staring At Computers' - which includes this bit:
In mid-May, 2011, I took a timelapse using my laptop’s webcam to get a feeling for how I looked at the computer. After a few days of recording, I watched the video.
I was completely stunned.
There was no expression on my face. Even though I spend most of my day talking to and collaborating with other people online, from my face you can see no trace of this. I thought about Paul Ekman developing his Facial Action Coding System in the 60s, and discovering that “expression alone is sufficient to create marked changes in the autonomic nervous system“. I felt like there was something important here that I needed to share.
So move your face. Make some expressions. Put yourself in an action scene and create some marked changes in the autonomic nervous system!