Mr. Spock Drinks Heineken

Beer advertising from 1975 featuring a pop art Mr. Spock.

While Star Trek was canceled after its third season, the show's pop culture legacy loomed large for years before the cast reunited in Star Trek: The Motion Picture. Above is a 1975 Heineken billboard featuring the likeness of Mr. Spock, who finds that the beer rejuvenates his wilted ears. Which, as he says, is illogical because that beer sucks.