It used to be very common for movie posters to make grandiose claims about the films they advertised. That's really fallen off over the years; nowadays studios like to utilize quote whores to make their grandiose claims.
Not the Evil Dead remake, though! The new poster for the film really goes all the way, making a bold claim about its scariness. And I love it! This is classic exploitation hucksterism. This is a movie that feels like it's being sold by a real showman. Hell, if they start handing out life insurance - in case you die of fright - to moviegoers, Evil Dead could be the best movie marketing of 2013.