The release of Guillermo del Toro's Pacific Rim is just weeks away at this point (July 12th, to be exact), which means that we're entering the last stages of Warner Bros. and Legendary Pictures' promotional push. And one of the coolest parts of that push is undoubtedly the news that Austin's recently-established Odd City Entertainment has picked up the license to del Toro's Kaiju vs. giant robot extravaganza, and will be releasing an entire series of posters based on the film.
Let's see what their press release has to say about this:
Odd City Entertainment is excited to announce, in partnership with Warner Bros. Pictures and Legendary Pictures, a series of limited edition screen prints from varying talented artists (Gabz, Todd Slater, NE, Gordon Jones and Graham Erwin) all inspired by Oscar® nominated director Guillermo del Toro’s EPIC new movie, Pacific Rim. When looking for artists to approach this soon to be classic sci-fi flick, Odd City Founder, Roman Morales, quickly zeroed in on the perfect lot that could bring the director’s vision to screen printed glory.
The first print in the series comes to us from an artist known as Gabz, and will come in three varieties: a regular edition, a variant edition and a metallic edition (if you're not well-versed in the world of screenprinted movie posters: yes, this means the image itself is printed on a 24x36" piece of metal). Let's take a look at those three versions below:
* 24x36" screenprint
* $55 regular edition of 225
* 24x36" screenprint
* $75 variant edition of 80
* 24x36" screenprint (on metal)
* $275 metallic edition of 55
Pretty impressive stuff, no? Here's what Gabz has to say about his creative process on this piece:
"This is actually the first time I had an opportunity to work on something this big, so I was both excited and slightly overwhelmed at the beginning. Until now, I had worked on movies with plenty of references to be found on the Internet. In this case, I was mainly limited to the first teaser trailer that came out (pretty mind blowing by the way). I focused on Gypsy Danger, but instead of putting him in some type of massive sea battle, which was quite tempting, I proposed something inspired by World War 2 propaganda posters; something where the giant robot symbolizes the last stand of humanity. To better show the scale of the threat, I added a glimpse of the giant Kaiju hidden in the skyline. I'm pleased with the outcome and particularly with my version of the poster title, clearly inspired by Japanese apocalyptic cinema posters."
These prints are going to go on sale at a random time on July 2nd, and once they're available they'll remain up through July 7th (or, more likely, until they sell out, which in all likelihood is going to happen long before the 7th rolls around). You can stay tuned to the Odd City Twitter feed (or my own Limited Paper Twitter feed, which will also be updating once the prints go live), and when the time comes you'll be picking these up via the Odd City website.
What do you guys think (Pssst: If you dig this, I think you're really going to like the other Pacific Rim prints that Odd City's got headed our way)? Planning to pick one (or more) of these up when they drop? Let's hear what you have to say in the comments below, and good luck to anyone who's taking a run at one of these.