The Alamo Drafthouse has a long tradition of awesome public service announcements instructing audience members not to talk or text during the film. Michael Madsen did one. James Franco's is kind of legendary. Your mom probably even did one. Dad, too.
Now feast your eyes on Drafthouse's great new PSA from Edgar Wright, Simon Pegg, and Nick Frost. It's a bit more polite than normal, but they do call you a punk and threaten not just your life, but your entire world if you talk or text during the film.