Entertainment Weekly has the new Thor: The Dark World poster, and it's definitely an eye-catcher. As others have already noted, the visual concept is very similar to one of Marvel's Iron Man Three posters from earlier this year.
I like this one better, though. Loki's evil face and lion's mane hair kicks ass, as does Christopher Eccleston's Dark Elf guy. I'm also super into Natalie Portman's Asgardian outfit. This poster fully embraces Thor's inherent fantasy goofiness, and I love it. Sometimes Marvel's success makes me feel like I'm living in a really wonderful alternate universe, and this poster offers a perfect example why. I mean, if you squint, this could be a huge, dorky He-Man poster.
Supposedly, the Comic-Con trailer will hit on August 7. I hear it has a killer ending.