Drafthouse Films Asks WHY DON’T YOU PLAY IN HELL?

Announcing the acquisition of prolific Sion Sono's thirty-first film, "an action film about the love of 35mm," due for release in 2014. 

Sion Sono is perhaps most well-known for his shocking horror films, including 2001's notorious Suicide Club, forever immortalized in dozens of internet gifs. But his 2008 offering, Love Exposure, rocked us to the core and remains a Drafthouse Films favorite. So it is with great pleasure that we announce the North American release of Why Don't You Play In Hell?, Sono's thirty first feature, which will make its world premiere at the upcoming Venice International Film Festival and its North American premiere at TIFF. (Fantastic Fest fans will be treated to the film's US premiere.)

If you’ve seen Love Exposure (and if you haven't, you should), you'll know that no one can mix genres like he can. Why Don't You Play In Hell? is equal parts yakuza action and star-crossed romantic comedy.

Ten years ago, the Kitagawa yakuza clan attacked the Muto yakuza clan at Muto’s own home, only to have Muto’s wife fight back. This unexpectedly left the Kitagawa clan in shambles, with their top hitman Ikegmai wounded and Muto’s wife in prison. Despite the carnage, the most unfortunate fallout from this attack is when Muto’s beloved daughter, Mitsuko, has her adorable toothpaste commercial taken off the air. Now, Ikegami seeks revenge, while Muto only has one desire: to have his wife return from prison to see Mitsuko star in her first movie. Enter The Fuck Bombers, an eager but untalented group of wannabe filmmakers whose dreams of making movies have come crashing down after ten years. Circumstances have brought them to this fateful moment where they’ll be able to film the climactic battle between yakuzas in an epic, over-the-top ending for the ages.

Described by Sono as “an action film about the love of 35mm,” and based on a screenplay he wrote nearly 15 years ago, Why Don't You Play In Hell? is among Sono’s best work as his trademark excess and outrageousness is infused with an affection for the Japanese films that have come before it. This is Sono at his most endearing and it’s awesome.

Join the Drafthouse Films Alliance today and you'll be guaranteed Why Don't You Play In Hell? on home video before anyone else!