Getting a tattoo is a big deal, and getting a nerdy tattoo is an even bigger deal. You're committing to liking something for as long as you have skin. And this woman, Max, has made her committment to The World's End known. She got a tattoo of Gary King and his blank buddies from the epilogue of the latest Edgar Wright/Simon Pegg/Nick Frost joint, celebrating her love of the film.
Hasty? Perhaps. But it is a great tattoo, and what I like best about it is that it's so highly stylized. It's not an attempt to recreate any real image from the film.