In a recent New York Times profile of WB CEO Kevin Tsujihara the exec said we should expect an announcement about a DC Universe of movies - including Justice League - soon. Someone should tell that to David Goyer, who has this less-than-heartening thing to say to IGN when it comes to integrating the DC TV shows (featuring JLers Green Arrow and The Flash) into the larger movieverse:
It's too early. I know that Warner Bros. would love to make their universe more cohesive. There have been a lot of general conversations about that, but it's really, really early. I'm not sure. Marvel has had enormous success, but I'm not sure that everybody should try to emulate them either. It's just been vague conversations so far.
Other sites are spinning this as Goyer saying the movie plan is vague, but it's important to note the question he's answering is this:
DC's certainly got a huge presence in TV right now. What are the conversations about how these shows in development are going to tie into the movies? Is that something you think about?
It is weird that nobody's talking about this at Warner Bros, and this only continues the sense that one hand doesn't know what the other is doing when it comes to DC properties being adapted. It's weird that nobody works together at DC on this; even if, as Goyer mentions, they're not sure they want to have an overarching universe that connects movies and TV it seems odd they'd just let TV go and run with characters who could be used in the movies.
There are those who argue that it doesn't make a difference - you can have a Flash on CW and a Flash in theaters and audiences will accept that. Maybe. It's unclear, much as it's unclear how having Smallville running at the same time as Superman Returns was released hurt that film. I know that WB killed an early prototype of a Gotham show so as to not compete with Christopher Nolan's films.
While not aping Marvel could be smart, WB should also take into account how Marvel is training audiences to expect a shared universe that crosses media. The company seems to be behind the curve on superhero movies, and they could be behind the curve on how the whole business works in this moment.