At this point, I have absolutely no idea what to think of X-Men: Days of Future Past. Much of the film's traditional promotional stuff looks awful. But then we get awesome viral marketing like this new "25 Moments" website, which fuses mutant mythology into our world in weird ways and strikes a genuinely ominous feeling overall.
Along with the video above, the 25 Moments thing is a website which allows you to look at 25 different significant moments in human/mutant history. Some (Magneto's involvement in JFK's assassination) are fun historical mis-mashes. Others (a grainy photo of Charles Xavier opening his school) are pure X-Men business. One comes up with the greatest explanation for Mad Cow Disease possible. They are all pretty fun to look at (and you can do so here). To prove it, I've added some of my favorites below: