I have a lot of items from SkyMall. Most of them were gifts: I evidently seem like the kind of person who would appreciate a product from SkyMall. In that way, I am totally giving off the correct vibe, because I do love a SkyMall product.
But apparently, there aren't enough people like me in the world (SkyMall appreciation-wise and, let's face it, in many other particulars), because the in-flight shopping catalogue is filing for federal bankruptcy protection today.
HOW DID THIS HAPPEN?
'Historically, the SkyMall catalog was the sole in-flight option for potential purchasers of products to review while traveling,' Xhibit Chief Financial Officer Scott Wiley wrote in a legal declaration filed with the bankruptcy petition.
'With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,' wrote Wiley. 'The substantial increase in the number of air carriers which provide Internet access, and the U.S. Federal Aviation Administration's recent decision to allow the use of electronic devices during take-off and landing, resulted in additional competition from e-commerce retailers and additional competition for the attention of passengers, all of which further negatively impacted SkyMall's catalog sales.'
Well, yeah, that actually makes sense.