Daniel Craig Gives Us Moore 007 In New Heineken Spot

Plus a taste of the SPECTRE theme.

By Sep. 21, 2015

This commercial is silly and phony and ridiculous and I kind of love it. Roger Moore's 007 used to leave a bad taste in my mouth, but in my advancing years I find myself embracing his chill vibe. And when I see Daniel Craig embracing the plastic, globe-trotting silly side of Bond in this Heineken ad, I'm left feeling all warm and fuzzy. Who am I? What am I becoming? I might take a little nap after posting this.

It's a 90 second chase that starts in...Venice? Maybe? That's where Vesper died, but it's also where Roger Moore fought a ninja so, good times. A hapless young lady is pulled along on Bond's boat chase, hopefully toward a fate less grim than Vesper's. Along the way, 007 disrupts tourists and poses in front of process shots and lets his stunt double do most of the work...what year is this, again? All we're missing is a double-taking pigeon, or perhaps a drunk tourist reaction shot. This whole thing plays like a reimagined sequence from Moonraker (with a strange little cameo I won't spoil for you). And fun fact for you soundtrack nerds: the second half of this commercial is scored with a piece of music I recognized from both the '60s Spider-Man cartoon and the trailer for Doris Wishman's sexploitation quickie Another Day, Another Man. Cool!

We also got a snippet of Sam Smith's Bond theme today, which sounds exactly like a Bond theme, recalling John Barry's more epic themes to my untrained ear. Thoughts?

Comments