Alamo Drafthouse Announces “STAR WARS: The Marathon Awakens”

Marathon like you mean it.

(Photo credit: Jack Plunkett)

There are marathons, and then there’s this crazy Star Wars marathon contest put on by Alamo Drafthouse. If you thought sitting through a handful of movies took endurance, this punishing challenge will make that look like a cozy trip to a pillow factory. I can’t wait to have a look at the person who wins this.

Here is the announcement. I’ll let the concept, rules, and insane details speak for themselves:

Calling all Wookiees, Jawa, Jedi and Super fans! To celebrate the release of STAR WARS: THE FORCE AWAKENS, Alamo Drafthouse is embarking on a mission to crown the galaxy's ultimate STAR WARS fan. Seven die-hard Sith-slayers will be given the opportunity to prove their allegiance to The Force by participating in a never-ending STAR WARS movie marathon guaranteed to test the nerve, eyeballs and stamina of even the most resilient backside. 

Starting promptly at 4 AM, December 17th, the seven pre-selected fans will take their seats at Alamo's South Lamar venue to view the first six STAR WARS films in sequential order. Following the close of the initial marathon they will then participate in an endless, round-the-clock screening of STAR WARS: THE FORCE AWAKENS until one final fan is left to claim their mantle of inter-galactic super fan supremacy.

"At Alamo Drafthouse we're big fans of STAR WARS and testing the boundaries of human endurance," said Tim League, CEO and Founder of Alamo Drafthouse. "What better way to anoint the ultimate super fan than inviting them to watch these remarkable films on the big screen until they drop? Literally." 

Not only will the last Jedi standing possess the ultimate bragging rights, they’ll also receive a prize package that includes: a seven-year movie pass to Alamo Drafthouse theaters, a complete set of 2015 and 2016 Topps Star Wars Card Reader cards, and a selection of mega-rare STAR WARS Mondo prints. Plus, they’ll have a theater seat named in their honor complete with a special naming ceremony.  

For a chance to be chosen as one of the seven lucky participants in STAR WARS: THE MARATHON AWAKENS, fans need to show the Alamo Drafthouse their Jedi devotion on Instagram, Twitter and Facebook using the #AlamoJedi hashtag. Tattoos, toy collections, cosplay, Hoth haiku — whatever he or she feels shows their ultimate dedication to STAR WARS should be posted to sway the votes of the Alamo's Jedi Council.

Rules are a requirement for every budding Jedi and STAR WARS: THE MARATHON AWAKENS is no exception. Participants will be given breaks between movies to stretch their legs and channel their inner Force. Sleeping, illegal drugs and talking & texting during the movies (of course) will result in disqualification and a swift trip to the sarlacc pit. However, for those strong enough to persevere, intergalactic immortality awaits.

For a complete list of rules and regulations go to: https://drafthouse.com/news/star-wars-the-marathon-awakens

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