10 CLOVERFIELD LANE Super Bowl Ad Really Roars

Mystery boxing!

Whatever 10 Cloverfield Lane ends up being (besides just a movie about John Goodman trapping people in his basement for their own safety), you have to admit its ads know how to raise curiosity. A month ago we didn’t even know this film existed. Now, in addition to the trailer we already have, here’s an exciting Super Bowl commercial for the film:

This short look might be even more exciting than the full trailer, if only because we get to see a bit more of the outside world. And, obviously, this is the one that includes a monster roar. I’m always going to be more fond of ads with monster roars than without.

The good news about 10 Cloverfield Lane is that we don’t have to be tortured by this mystery for much longer as the film comes out March 11.