Here is what I know about Kenzo perfume: they were very, very wise to have Spike Jonze direct this ad for their new fragrance (Kenzo World, I'm assuming it's called).
I mean, anyone who pays Spike Jonze to direct anything must be considered wise, but this...this is a particularly memorable ad.
It's even got a memorable name: "My Mutant Brain".
So, some background: Jonze directed the clip. His brother, Sam Spiegel, provided the soundtrack. Ryan Heffington (of Sia's "Chandelier" fame) choreographed this madness. And the enormously energetic woman featured in the ad is Margaret Qualley, who - you will be shocked to learn - is a dancer-turned-actress. Three cheers for all involved, but especially for Qualley.
Speaking of which, IndieWire's got a pretty great quote from Qualley about the ad:
“When we think about perfume campaigns, we think about a pretty girl with a bottle. This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”
She's not wrong! Created to be an advertisement or not, this is a great little piece of filmmaking, one that really makes ya wish Jonze were directing more often.