First, the news: James Franco has signed on to star in an adaptation of über-douche Neil Strauss' The Game, where he'll be playing a legendarily douchey pick-up artist by the name of Mystery.
Maybe this is your first time hearing about The Game, a novel so douchey it can only be measured in Tucker Maxes (note: The Game is equivalent to three Tucker Maxes). If so, here's an official plot synopsis, via Amazon:
The novel talks about a romantically frustrated man who joins a boot camp and becomes a pickup artist. He masters the art of attracting and seducing women so well that soon he turns out to be a guru in the area, outshining the person from whom he learnt the art. The book has surprise elements in the form of the author's encounters with some of the most popular hollywood stars like tom cruise, britney spears, paris hilton, and more. The author transforms himself from a regular guy into a man whom every woman would want to be with. His tone, his conversation skills, and his style is enough to charm any woman. The climax is ironical to the beliefs of the community of pickup artists. The game helps women in understanding the behaviour of such men, and is also suitable for men who want to charm women.
Here's the thing: as much as I loathe The Game (a book that might as well come pre-packaged with a trilby and a vape pen), I trust that James Franco is making this movie for the right reason.
And the only reason to turn The Game into a movie is to ruthlessly mock the jerk-offs portrayed in Strauss' book. There is, of course, no guarantee that this is the angle Franco and company are going for, but I have to believe that's where this is headed. Right?
According to Deadline, The Game is being fast-tracked for a 2017 start date.