BAD MOMS Paves The Way For BAD DADS
According to Variety, STX Entertainment, emboldened by the success of this year's hit R-rated comedy, Bad Moms, are planning to beat their newly-valuable IP into the ground, starting with - you guessed it - a spin-off called Bad Dads.
Here's a statement from the studio, as quoted by Variety:
“Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68% less than the originals. Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.”
Apparently, Bad Dads will be the first spin-off from the Bad Moms brand, though STX Entertainment provided no further details on what said spin-off might entail. One would assume Bad Dads will revolve around Dads who behave Badly, but I'm not sure if that means it'll be a direct spin-off from Jon Lucas and Scott Moore's film, or more of a conceptual spin-off.
Bad Moms, which earned over $180M at the worldwide box office, was a solid little comedy that really stood out against the tidal wave of mediocre bullshit audiences were fed in theaters this summer. I find it curious that STX Entertainment is talking about a male-oriented spin-off, a reality TV show, "short form digital content", and whatever the hell a "robust consumer products program" is ... but not a direct sequel. But then again, what do I know?
Stay tuned for further Bad updates as they roll in.