Let’s Decode This New SPIDER-MAN: HOMECOMING Poster

What does it all mean?!

So, a new poster for Spider-Man: Homecoming just dropped, and it's quite the looker (to be fair, it helps that this one's arriving just one day after a parade of somewhat same-y Justice League posters)!

Let's take a look.

Bright, colorful and plenty of personality, just the way we like it. But maybe you're wondering what it all means: why is Spider-Man rocking that snazzy jacket? What's up with the Avengers tower in the background? Did this one-sheet really need a river? 

Well, here's some fun trivia for you: Spider-Man: Homecoming finds Peter Parker operating out of Queens, far from Manhattan. The river's there to symbolize that distance between him and the rest of the goings-on in New York. As for the jacket: the film finds Parker on the Midtown High School Science Team.

Their logo looks like this:

And, as you can see in the Amazon link below, they're already selling t-shirts with the Science Team's logo on 'em (way to stay ahead of the curve, merchandising team!). You can pick one up if you'd like to rep Parker's crew.

As for the headphones and the general air of, well, laziness: the Peter Parker of Spider-Man: Homecoming is still a teenager. Teenagers gonna teenager, after all. They can't spend all their time swinging between buildings and giving Vulture what-for. It's clear that Sony and Marvel really want to play up this aspect of the new Spider-Man, and ... y'know, it's working for me. I like this Parker a lot, already.

Stay tuned for more on Spider-Man: Homecoming as it becomes available. Movie arrives on July 7th.