After the one-two box office punch of Fox's Deadpool and Logan, you might have found yourself wondering whether or not Marvel might not wanna get in on that sweet, sweet R-rated action. According to Marvel CEO Kevin Feige, fans shouldn't hold their breath.
Says Feige to the Hollywood Reporter:
“My takeaway from both of those films is not the R rating, it’s the risk they took, the chances they took, the creative boundaries that they pushed. That should be the takeaway for everyone.”
For starters: of course Marvel/Disney is not going to start making movies as raunchy as Deadpool or as violent as Logan (if that's what you want, all signs point to 20th Century Fox - and, perhaps, Warner Bros. - being the source for that sorta thing in the foreseeable future).
Secondly, Feige's absolutely right: shoehorning a PG-13 property into an R-rating is not a guarantee for success. Originality, uniqueness of vision, pushing the creative envelope in new and interesting ways - these are the kinds of things audiences are responding to more than anything, and it's precisely what studios ought to be prioritizing when planning out these $200M tentpoles.
Anyway, apologies to anyone who was waiting on an R-rated Incredible Hulk movie. Not looking likely.