Idris Elba And Matthew McConaughey Just Did DARK TOWER Roleplay On Twitter

The Man in Black fled across social media, and the Gunslinger followed.

So, here's a fun little Dark Tower stunt that just unfolded on Twitter (stick with it, it ends in some of the first new footage we've seen from Sony's upcoming film). 

And then this happened...

I could be mistaken, but I think this is the first officially-released Dark Tower footage we've seen. That's McConaughey's Man In Black treading across...well, we're not sure, actually. It's certainly not the desert from the beginning of The Gunslinger, and I don't immediately recall any snowcapped mountains in the draft of the script I read. If I had to guess, I'd say The Man In Black's headed into one of those hi-tech stations that serve as portals in the Dark Tower's cinematic world.

Now check this out.

Okay, whoa. 

So here we have Idris Elba's Roland Deschain doing a selection from the Gunslinger's prayer, and loading his iconic six-shooters in a most elaborate way. Elba looks pretty badass hefting that iron, doesn't he? 

There'll be much more from The Dark Tower over the next 24 hours, folks. We'll keep you updated as the situation progresses. In the meantime: what do you make of the footage above? Feeling it? Not so much? Sound off in the comments below.