2001: A SPACE ODYSSEY Gets A Very 2018 Trailer

The 4K/70mm re-release is coming, and WB is selling it in a very modern fashion.

In case you missed it, Warner Bros. is releasing Stanley Kubrick's seminal masterpiece 2001: A Space Odyssey in 4K, and even striking a brand new "unrestored" 70mm print of the brilliant sci-fi picture

What that means is that Warner Bros. has created new printing elements, made from the original camera negative as a true photochemical film recreation. There are no digital tricks, remastered effects, or revisionist edits. This is 2001 as close to how you would've witnessed it in a theater on opening day in '68. After Christopher Nolan premieres the print at Cannes in a month, it'll be touring select US theaters starting May 18th (with a 4K DCP hitting areas that unfortunately do not have access to celluloid projectors). 

To try and sell modern audiences on this essential cinema experience, WB has cut a trailer that's very "2018". Take a look:

I mean, that's a good-ass spot, finding a very particular editing groove within a classic work. Kudos to the marketing department at WB, as it'll probably get butts in seats for this 50th Anniversary special event. 

We'll see you at the theater May 18th, Dave.