Get Extremely Startled By The New CURSE OF LA LLORONA Trailer

This ghost does NOT seem happy.

I have a confession to make: I don't have much use for these PG-13 horror movies that work their audiences with insanely loud jump scares rather than, y'know, actual horror. Virtually any filmmaker can craft a moment comprised of a smash-cut, a loud-ass noise, and something leaping into frame, but it's just not a style of horror I can get onboard with. Believe me, I've tried.

That said, it's clear I am very much in the minority here. The success of the Annabelle and Ouija franchises prove a gigantic portion of the population loves being startled, cheap scares or not, and who am I to roll my eyes in the face of such box office receipts?

What I'm trying to say here is: The Curse of La Llorona probably won't be for me, but there's zero doubt in my mind that there's an audience for it. And while it may appear to be yet another jump scare orgy, I'll admit that it looks markedly better than most of the jump scare orgies I've suffered through.

See if you don't agree: 

See what I mean? The Curse of La Llorona (executive produced by The Conjuring's James Wan and directed by Michael Chaves) looks well-shot, a little more weighty than these movies usually are. It's got a strong cast (including Linda Cardellini, Raymond Cruz, Patricia Velasquez, Marisol Ramirez and Sean Patrick Thomas), and roots its story in a mostly-unexplored-on-film urban legend. All the pieces are here for The Curse of La Llorona to be a monster hit, which it just may end up becoming ... if it can survive Avengers: Endgame landing in theaters just one week after its arrival.

Here's an exceptionally lengthy official plot synopsis:

"La Llorona. The Weeping Woman. A horrifying apparition, caught between Heaven and Hell, trapped in a terrible fate sealed by her own hand. The mere mention of her name has struck terror around the world for generations. In life, she drowned her children in a jealous rage, throwing herself in the churning river after them as she wept in pain.

Now her tears are eternal. They are lethal, and those who hear her death call in the night are doomed. La Llorona creeps in the shadows and preys on the children, desperate to replace her own. As the centuries have passed, her desire has grown more voracious…and her methods more terrifying. In 1970s Los Angeles, La Llorona is stalking the night—and the children. Ignoring the eerie warning of a troubled mother suspected of child endangerment, a social worker and her own small kids are soon drawn into a frightening supernatural realm. Their only hope to survive La Llorona’s deadly wrath may be a disillusioned priest and the mysticism he practices to keep evil at bay, on the fringes where fear and faith collide. Beware of her chilling wail…she will stop at nothing to lure you into the gloom. Because there is no peace for her anguish. There is no mercy for her soul."

What do you folks think? Into it? Not so much? Think La Llorna will be able to withstand the juggernaut of Endgame? Sound off in the comments below, and stay tuned for more on this one as further updates become available.