Last week, a colleague of mine out in Los Angeles shot me an email, asking if we could get on the phone to discuss a new project he was working on, one he suspected would be of particular interest to the Birth.Movies.Death. readership. Now, I hear this line all the time - our inbox is overflowing with concession stand infographics and would-be "placed advertorials" that someone, somewhere is absolutely convinced will delight you, the gentle BMD readers of the world - but something about my associate's pitch (probably the quick mention of Pennywise the Clown) caused me to take note.
Reader, I am glad I took that call.
My associate described a sprawling new art installation called I Like Scary Movies, a "multi-sensory experience" recreating a number of sets and locations from five of our favorite spooky movies, including IT, Beetlejuice, and The Shining. This wasn't so much a haunted house, he told me, as it was a place where fans could freely wander throughout these locations, snapping photos and soaking up the iconic set design (some of which has been altered in very clever, very fun ways), presumably while taking many, many photos. I listened to what he had to say, agreed to help announce the project here on the site this week, and immediately got in touch with our own Brian Collins, who I knew would go absolutely apeshit for this thing.
You can expect a report from Brian sometime after I Like Scary Movies opens. For now, I just wanted to put this event on the radar of our Los Angeles-based readers, because it really does seem like a thing y'all would enjoy (note: I am extremely jealous not to be able to attend this event myself, so you owe it to me to go if you can; that's just the rules).
Here's the official press release:
This Spring, a one-of-a-kind experience will creep into the city of Los Angeles for a limited engagement. Beginning on April 4th, the multi-sensory installation inspired by some of Warner Bros. Pictures’ and New Line Cinema’s most iconic scary movies will lure fans into artistic reinterpretations of the worlds of the first chapter in the IT saga, The Shining, Beetlejuice, The Lost Boys, and A Nightmare on Elm Street.
I Like Scary Movies is the experience that all scary movie fans have been dreaming of – a groundbreaking immersive art installation that is a true celebration of some of the most beloved horror films. This is a unique opportunity for fans to interact and enjoy the films that they love in a completely new way with amazing photo opportunities to share with their friends. Come play with us as we take you back to The Shining, where you can “sink” into the infamous carpet from the Overlook hotel, before wandering through Beetlejuice’s graveyard on your way to the Netherworld Waiting Room. Feel the fear as you enter Freddy’s boiler room from A Nightmare on Elm St. and then revisit The Lost Boys on your way to Pennywise’s lair. After all, we all float down here. When you visit I Like Scary Movies, you enter a multi-sensory experience where you can see, hear, feel and smell the environment. Don’t miss out on the first stop of our tour, opening April 2019 in Los Angeles.
The I Like Scary Movies experience is brought to life by Maximillian, the experiential artist behind many Hollywood studio activations over the years. “Our goal was to create an experience where fans could take their time to engage with the fantastical worlds of scary movies that have shaped their fandom,” says Maximillian. “We want them to be able to take a deep creative dive into some of their favorite movies in a way that is fun, engaging, artistic, and memorable, allowing them to really explore and enjoy the thrill of it all. The Warner Bros. Consumer Products team has been incredibly supportive of our vision and we can’t wait for fans to experience it.”
Here's a bit more info on the background of Maximillian, the artist behind I Like Scary Movies:
"Beyond his 20 years of Comic-Con installations – from the Snakes on a Plane fuselage to the Pirates of the Caribbean Black Pearl shipwreck – Maximillian has recently orchestrated a wide range of national activations on behalf of his clientele, including the La La Land Aerial Dancers at City Hall, the drone lightshow at Dodger Stadium for Wonder Woman, and the Hollywood Bowl’s Willy Wonka and the Chocolate Factory Live-To-Film performance."
Aaaand here's one of five exclusive posters that'll be making the rounds today:
As you can see, there's a web address there at the bottom of the poster, ILikeScaryMoviesExperience.com. Tickets are now on sale via that link, so if you're interested in experiencing I Like Scary Movies, better get while the getting's good.
Think you'll show up? Excited to see what Brian discovers while navigating this show's weird worlds? Sound off in the comments below, and stay tuned for more on I Like Scary Movies as further updates become available. We're excited for this one.