If we're being honest, and I think that we should be, the first trailer for Ari Aster's Midsommar did not set my world on fire. Sure, it looked pretty cool, with its obvious nods to Robin Hardy's The Wicker Man and its pronounced sense of dread, but that was about all I could say for it: pretty cool.
This new trailer, though? Completely different story.
This, as you can tell, is the second trailer for A24's Midsommar, and it's a huge improvement on the first: the story itself is much clearer, the cast is showcased to a greater extent (you may not have even known this movie had The Good Place's William Jackson Harper in it), and we get plenty of glances - fleeting though they may be! - of the many terrible things which await this wayward team of tourists on their trip to Sweden. We were down for Midsommar before today, but now we're legitimately hyped. This is the power of a strong trailer.
Here's an official plot synopsis, in case the trailer wasn't clear:
"A couple travel to Sweden to visit their friend's rural hometown for its fabled midsummer festival, but what begins as an idyllic retreat quickly devolves into an increasingly violent and bizarre competition at the hands of a pagan cult."
And here's a new poster, if that's something you'd like to look at:
Ari Aster's Midsommar - starring Florence Pugh, William Jackson Harper, Will Poulter and Jack Raynor - will now hit theaters on July 3rd. Y'all gonna show up on opening day, or think you'll wait for streaming? Sound off in the comments below, and stay tuned for more on Midsommar as further updates become available.