The Alamo Drafthouse Is Launching A New Letterpress Poster Series
Get your tickets to see The Lodge at the Alamo Drafthouse here.
We are, as you may have gathered, big fans of Severin Fiala and Veronika Franz's The Lodge, which hits theaters on February 7th. We are also big fans of unique and collectible movie posters. It is therefore with great excitement that we bring you the following press release, from our friends at the Alamo Drafthouse:
"New York, NY --- February 4, 2020 --- Alamo Drafthouse Cinema has begun production of a monthly series of limited edition posters for upcoming new releases and repertory screenings, all hand-printed on an 83-year-old letterpress. The first poster in the series was designed by Alan Hynes for THE LODGE, the Sundance 2019 breakout set for release this February from NEON. Directed by Severin Fiala and Veronika Franz, THE LODGE is a psychological horror masterpiece that stars Riley Keough, Alicia Silverstone, and Richard Armitage.
Audiences’ first chance to see THE LODGE will be this Tuesday, February 4th, at an exclusive sneak preview beamed to 25 Alamo Drafthouse locations. These screenings will be followed by a Q&A broadcast live from Alamo Drafthouse Brooklyn featuring directors Veronika Franz and Severin Fiala, along with actor Jaeden Martell. Tickets are still available at drafthouse.com/show/livestream-q-a-the-lodge.
“Severin Fiala and Veronika Franz stunning feature provided the perfect muse for Alan Hyne’s imagination to run wild,” says Alamo Drafthouse CEO and founder Tim League. “We look forward to continuing the long-tradition tradition of hand-printed letterpress event posters in this monthly series.”
Last September, Alamo Drafthouse unveiled plans for The Press Room: a museum, letterpress print shop, bar, and event space that’s set to open this summer alongside Alamo Drafthouse Lower Manhattan, with a second location in Orlando slated for the end of 2020. Since then, a functioning letterpress print shop has been constructed inside Alamo Drafthouse’s headquarters in Austin. The shop is currently printing from and inventorying over 60,000 vintage advertisement plates set to adorn the walls of The Press Room.
The hand-printed, hand-numbered limited edition posters will be exclusively available at Alamo Drafthouse box office locations set to screen THE LODGE."
At which Drafthouse locations can you catch The Lodge? We're glad you asked!
2/7 | Alamo Drafthouse Brooklyn
2/7 | Alamo Drafthouse Los Angeles
2/14 | Alamo Drafthouse Austin - South Lamar
2/14 | Alamo Drafthouse Austin - Lakeline
2/14 | Alamo Drafthouse San Francisco
2/14 | Alamo Drafthouse Denver - Sloans
2/14 | Alamo Drafthouse Denver - Westminster
2/21 | Alamo Drafthouse Raleigh
2/21 | Alamo Drafthouse San Antonio - Park North
2/21 | Alamo Drafthouse San Antonio - Westlakes
2/21 | Alamo Drafthouse New Braunfels
2/21 | Alamo Drafthouse Katy
2/21 | Alamo Drafthouse Lubbock
2/21 | Alamo Drafthouse El Paso
2/21 | Alamo Drafthouse Kansas City
2/21 | Alamo Drafthouse Springfield
2/21 | Alamo Drafthouse Tempe
2/21 Alamo Drafthouse Gilbert
And what can we expect from the Drafthouse letterpress poster series in the near future? Good stuff!
"The next poster in the series will be AGFA’s 35MM HORROR TRAILER SHOW, which will take place on March 5th – 3/5 – or Reel Film Day, an industry celebration of celluloid culture. The poster will be printed from over 150 vintage letterpress movie ad plates out of The Press Room archive, with a portion of proceeds benefiting the mission of the American Genre Film Archive, a 501(c)(3) organization dedicated to preserving genre film history."
Letterpressed movie posters is a really cool idea, and it's doubly exciting that the Drafthouse is using its newfound printing powers to tackle stuff like The Lodge and AGFA's 35MM Horror Trailer Show (the world already has plenty of Robocop posters; let's get some new blood on these walls). We look forward to seeing what other titles this poster series captures, and hope you'll all give The Lodge a shot when it hits theaters on Feb. 7th. It's real creepy.
