NOAH Gets A Big Flood In Its “Big Game” Spot

I'm calling this one a wash (haha, get it) - the Noah Super Bowl spot doesn't do much for me, but why should it? It's a commercial designed to blast over the sound of a Super Bowl party. This isn't nuanced, it's a cacophany of images punctuated with LOUD NOISES to make you look up from the chips and dip.

It does sell a lot of the supernatural stuff, which is what has me most excited. Thats' the stuff that looks like it has Darren Aronofsky's signature. I'm hoping that a lot of the marketing for Noah - which has stumbled, I believe - is hamstrung by the studio's inability to figure out how to sell a Biblical movie that has more in common with Clash of the Titans than Ben-Hur. 

One way they're doing it is by cashing in on the 40 days/40 nights of rain - they're giving away tickets to 40 sporting events. Honestly. If you tweet #thefloodiscoming and follow @NoahMovie on Twitter you might win one. 

Here's the poster, by the way, which makes Noah look like a maniac: